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Today's Revenue
$12,450
↑ 23% vs yesterday
18 jobs completed
Avg Job Value
$692
↑ $47 this week
Target: $650
Profit Margin
68%
↑ 3.2% this month
After materials & labor
Technician Utilization
87%
↑ 5% this week
7 of 8 techs active
💡 Key Insight
Emergency drain services are generating 3.2x more profit per hour than standard installations.
Consider promoting 24/7 emergency services in your Facebook ads - current ROI on emergency jobs is 340%.
Revenue Trend
Quick Stats
Jobs This Week
127
↑ 15 vs last week
Customer Rating
4.8★
From 94 reviews
Callback Rate
2.1%
Industry avg: 5.8%
Materials on Hand
$24,350
17 days of stock
Technician Scorecard
| Technician | Jobs Today | Revenue Generated | Labor Cost | Net Profit | Profit/Hour | Customer Rating | Status |
|---|---|---|---|---|---|---|---|
| Mike Johnson | 5 | $3,840 | $320 | $2,520 | $315/hr | 4.9★ | Excellent |
| Sarah Chen | 4 | $2,960 | $280 | $1,880 | $282/hr | 4.8★ | Excellent |
| Tom Rodriguez | 4 | $2,640 | $280 | $1,560 | $234/hr | 4.7★ | Good |
| Lisa Martinez | 3 | $1,920 | $240 | $1,120 | $224/hr | 4.9★ | Good |
| David Kim | 2 | $1,090 | $160 | $650 | $163/hr | 4.5★ | Below Target |
📊 Performance Analysis
Mike Johnson is your top performer at $315/hour profit. He specializes in emergency drain services which have
the highest profit margins. Consider having him train other techs on upselling emergency services and efficient
drain clearing techniques. David Kim needs coaching on job completion speed.
Top Performer
Mike Johnson
$315/hr profit rate
Avg Profit/Tech
$1,546
↑ $180 vs last week
Labor Efficiency
92%
Billable hours
Training ROI
340%
From drain certification
30-Day Technician Trends
Service Type Profitability
| Service Type | Jobs/Week | Avg Price | Avg Time | Materials Cost | Profit/Job | Profit/Hour | ROI |
|---|---|---|---|---|---|---|---|
| Emergency Drain Service | 23 | $485 | 1.2 hrs | $42 | $363 | $303/hr | 340% |
| Water Heater Replacement | 8 | $1,840 | 3.5 hrs | $580 | $980 | $280/hr | 169% |
| Leak Repair | 31 | $320 | 1.5 hrs | $38 | $222 | $148/hr | 284% |
| Toilet Installation | 12 | $650 | 2.2 hrs | $180 | $338 | $154/hr | 188% |
| Pipe Inspection | 18 | $280 | 1.8 hrs | $15 | $193 | $107/hr | 687% |
| Sink/Faucet Installation | 15 | $420 | 2.5 hrs | $120 | $200 | $80/hr | 167% |
💰 Profitability Insight
Emergency drain services are your cash cow at $303/hour profit. They require minimal materials ($42) and
command premium pricing. Focus marketing on 24/7 emergency availability. Water heater replacements generate
high revenue per job ($1,840) making them ideal for filling slower periods.
Highest Profit/Hour
$303/hr
Emergency Drain Service
Highest Revenue/Job
$1,840
Water Heater Replacement
Most Requested
Leak Repair
31 jobs this week
Best ROI
687%
Pipe Inspection
Service Mix Trend
Materials Cost Analysis
| Material Category | Monthly Usage | Cost/Unit | Total Cost | Jobs Using | Avg Markup | Profit Impact |
|---|---|---|---|---|---|---|
| Pipes & Fittings | 340 units | $18.50 | $6,290 | 89 | 180% | $11,322 |
| Water Heaters | 8 units | $580 | $4,640 | 8 | 85% | $3,944 |
| Drain Equipment | 156 units | $12.25 | $1,911 | 67 | 210% | $4,013 |
| Fixtures (Toilets/Sinks) | 27 units | $165 | $4,455 | 27 | 95% | $4,232 |
| Valves & Connectors | 245 units | $8.90 | $2,181 | 78 | 165% | $3,599 |
📦 Inventory Optimization
Pipes & fittings deliver your highest profit impact ($11,322/month) with 180% markup. Stock levels are optimal
at 17 days. Consider negotiating bulk pricing with your supplier for drain equipment - your 210% markup on
these items is excellent, and increased volume could improve margins further.
Total Materials Cost
$19,477
This month
Avg Markup
155%
Across all materials
Inventory Turnover
17 days
Healthy range: 14-21
Waste/Returns
1.2%
Industry avg: 3.5%
Materials Cost Trend
Marketing Channel Performance
| Channel | Monthly Spend | Leads Generated | Cost/Lead | Conversions | Revenue | ROI | Status |
|---|---|---|---|---|---|---|---|
| Google Ads (Emergency) | $2,400 | 67 | $35.82 | 41 | $19,885 | 728% | Winning |
| Facebook Ads | $1,200 | 89 | $13.48 | 28 | $7,560 | 530% | Winning |
| Referral Program | $450 | 23 | $19.57 | 18 | $6,120 | 1260% | Winning |
| Google Local Service Ads | $800 | 34 | $23.53 | 22 | $7,040 | 780% | Winning |
| Yelp Ads | $600 | 18 | $33.33 | 9 | $2,340 | 290% | Good |
| Direct Mail | $950 | 12 | $79.17 | 5 | $1,600 | 68% | Cut |
🎯 Marketing Decision
Your referral program is crushing it at 1260% ROI with $19.57/lead. Double down on this channel - consider
increasing referral bonuses from $50 to $75. Google Ads for emergency services at 728% ROI should get more budget.
Cut direct mail immediately - it's losing money at 68% ROI.
Best ROI Channel
1260%
Referral Program
Lowest Cost/Lead
$13.48
Facebook Ads
Total Marketing Spend
$6,400
This month
Blended ROI
597%
Across all channels